About us
Lovinyanna
Our Story
Lovinyanna is an independent children’s wear brand based in Toronto, inspired by a simple yet profound idea: “Design for a beloved one.” We create high-quality clothing and maternal-infant products that blend comfort, thoughtful design, and sustainability into every piece. From carefully selected natural fabrics to playful, functional details, our garments are made to be cherished as part of childhood’s most joyful moments. Because the best clothes aren’t just worn; they’re lived in, laughed in, and remembered.
We believe that growing with love, wearing love and exploring lovely worlds.
Our Values
1. Love in Every Detail
We believe clothing should nurture children with softness, safety, and joy. Every stitch is designed to let little ones move freely, explore fearlessly, and feel at ease in their own skin.
2. “Less is More” Philosophy
Rejecting fast fashion, we focus on enduring quality and versatility. Our pieces are made to last, becoming trusted companions in a child’s daily adventures.
3. Sustainability with Heart
From materials to packaging, we prioritize kindness—to both children and the planet.
4. Cultural Heritage
Inspired by diverse cultures around the world, we integrate seasonal festivals into our designs. Our goal is to spark curiosity about cultural roots while celebrating modern aesthetics.
Our Products
1. Thoughtful Fabrics:
- Warmer Months: Lightweight, breathable cotton for active play.
- Colder Seasons: Cozy, flexible and premium wool blends that keep warmth without bulk.
2. Ready-to-Love:
- Garments are pre-washed for immediate comfort, packaged in 100% recyclable materials.
3. Playful Touches:
- Upcycled fabric tags turn into fun stickers, adding surprise to every unboxing.
Our Sustainability & Responsibility
1. Mindful Making: We choose natural, traceable materials and safe production methods.
2. Zero-Waste Creativity: Leftover fabrics become accessories, reducing waste while adding value.
3. Small Steps, Big Impact: By detailing the design ethos and material selection, we gently encourage kids to appreciate where their clothes come from and how they’re made.